The quality of beer may be perfect in the cellar, but the glass it goes into can severely compromise that quality. Cask Marque research has shown that 37% of pubs had glasses behind the bar which weren’t ‘fit to fill’ resulting in fobbing, flat, and poorly presented...
The following are some of our top tips for pubs to maximise the profit they can make from selling great cask beer:Get your quality rightOne poor quality pint of cask ale can damage your reputation as a cask retailer. Check it’s stored and served at the correct...
← Previous Next → Most successful businesses give themselves a health check at least once a year to make sure they are maximising profits, reducing wastage, motivating staff and generally running their company with efficiency. Pubs, clubs, hotels and...
The Cask Report 2017-18 is now available and contains a wealth of material to help you make a profit from cask beer. Download it here. For this year’s report we have undertaken a large consumer survey through YouGov as well as a similar online poll of cask...
Cask Marque Chronicle: What’s Wrong With My Beer? As part of Cask Marque’s continued support for the cask ale industry, we have put together a series of guidelines on all aspects in the buying, storing and selling of cask ale to ensure it reaches customers...
As part of Cask Marque’s continued support for the cask ale industry, we have put together a series of guidelines on all aspects in the buying, storing and selling of cask ale to ensure it reaches customers in the perfect condition. These can be used as a guide...
