by Annabel Smith | Oct 12, 2018 | Advice, Beer Styles, Cask Ale, Insight
I bet you all have a friend or a colleague who tells you they don’t like beer? I know. It’s unfathomable to you and I. But these mad, sad fools need our guidance because their experience or perception of beer has probably been a poor one. We know that not all beer is...
by Alastair Macnaught | Sep 28, 2018 | Beer and Food, Beer Quality, Case Studies, Cask Ale, Cask Reports, Good Practice, Improving profits, Insight, Practical Advice, Quality, Real Ale, Stats & Research
Download the Cask Report 2018-19 and read about the action plan to tackle cask’s decline in sales. One of the key points in the report is TEMPERATURE Research found that 85% of licensees interviewed say they take pride in cask ale and getting it right. Yet 69%...
by Natalie Smith | Sep 26, 2018 | Beer Quality, Cask Ale, Insight, New to Cask?
Below is an introduction to Cask Marque that was written for Ale Cry – CAMRA’s Central Lancashire Branch free magazine. The Cask Marque plaque adorns pubs up and down the country and is a sign of great beer in each one. Have you ever wondered what a pub...
by Annabel Smith | Sep 24, 2018 | Advice, Improving profits, Insight, Practical Advice
The following are some of our top tips for pubs to maximise the profit they can make from selling great cask beer: Get your quality right One poor quality pint of cask ale can damage your reputation as a cask retailer. Check it’s stored and served at the correct...
by Annabel Smith | Aug 16, 2018 | Advice, Beer Quality, Cask Ale, Improving profits, Insight, Quality Report
Ask any licensee what the benefit of doing regular staff training is and you’ll get a range of answers: guest satisfaction, a motivated team, staff retention, and better brand quality. But staff training is not just about the feel good factor. Investing in training...
by Annabel Smith | Aug 16, 2018 | Advice, Beer and Food, Insight, Promotion
It would be wrong to say beer is better with food than wine, or wine is better than beer. They just do completely different things: the carbonation in beer can act as a palate cleanser, spritzy hoppy beers can cool the heat of fiery chillies, and malty beers...
