Oct 28, 2014 | Events, News
Cask Ale Week was busy for a large number of breweries and pubs and obviously a huge amount of effort was required to make many of these events and activities happen. We’re now getting feedback on what worked and what sort of impact all this hard work had on...
Oct 17, 2014 | Events, News, Promotion
Cask Ale Week was a massive opportunity for breweries and pubs to really talk up cask ale and get their communities behind them. Here are some examples from Palmers Brewery showing a really integrated campaign with: Pub activity including promotinal material offering...
Oct 14, 2014 | Case Studies, Events, News
Nicholsons pubs will be hosting a an autumn beer festival with a difference from 31st October to 16th November. As well as an interesting selection of dark, autumnal beers from breweries including Wild Beer Co and Red Squirrel, there will also be an unusual...
Oct 6, 2014 | Events, Good Practice
An evening session talking through the key principles and practices of the last, make-or-break, link in our supply chain – the cellar to the bar. This is a free joint event organised by the IBD Midland Section and JD Wetherspoon White House team, its...
Oct 6, 2014 | Events, News, Promotion
The Caledonian Brewery in Edinburgh has declared Cask Ale Week a success following its social media-led tutored tasting night which attracted a record audience to the Brewery. More than 150 drinkers, who like Caledonian Beer and its award-winning Deuchars IPA on...
Sep 24, 2014 | Events, News, Promotion
Brewer Greene King has launched a new cask ale, “Old Nutty Hen”, to mark Cask Ale Week (25 September – 5 October). “Old Nutty Hen”, is a limited edition 4.5% cask ale. The new chestnut coloured ale is brewed with speciality malts and traditional English hops. It will...
