Why is beer quality so important to cask ale?
As a natural, live product with a limited shelf life, if a pub does not sell enough cask ale, the beer becomes old and loses its freshness. It is essential that pubs only stock as...
Making more profit from beer
Can you make more profit from beer - In pubs beer typically represents 63% of wet sales (AC Neilsen) but do we spend any real time ensuring that we give total customer satisfaction in this...
Beer quality issues
Ensuring your beers are top quality is crucial to every pub to boost sales and there are often common issues that are affecting pubs. Fobbing, temperature and head are the three most common issues affecting...
A day in the life of a cask
A day in the life of a cask, let me introduce myself. I am a 9 gallon cask and life began in France. None of my friends are English as production has now stopped in...
How to make the most of the cask ale revival
Most people in our trade are now aware of the increased interest by the consumer in cask ale reflected by a strong revival in market share – 5% growth versus a 2% decline in beer....
How to host your own beer festival – health and safety advice
Preparation is always key to the success of any event in respect of health and safety. The level of detail in your planning should be proportionate to the scale of the event and the degree...