The CaskFinder app allows consumers to discover new pubs by joining the World’s Biggest Ale Trail. Participants simply scan the QR code on the Cask Marque certificate in the pub to record their visit. To date 10,000 participants, known as ‘ale trailers’, have recorded over 1million visits to new pubs which have been discovered using the CaskFinder app. Of these ale trailers, eight participants have made over 4,000 visits using the app.
As part of Cask Ale Week, which runs between 23 September and 3 October 2021, any person scanning 12 or more pubs will receive a Cask Ale Week t-shirt.
Paul Nunny of Cask Marque, the organisation behind the CaskFinder app, commented ”It is important to encourage people back into pubs after the pandemic. Research highlights the role of the pub in the community. The CaskFinder app encourages customers to find more pubs to visit. In fact, 1 million discoveries to date.”
Apart from the Cask Ale Week incentive, a number of other ale trails are being added, the very latest being Wadworth pubs in Wiltshire. Over the last three months 98 Wadworth pubs have been subject to Cask Marque quality visits which includes star rating their cellars and the quality of beer in the glass.
Toby Bartholomew, Managing Director of Wadworth stressed the importance of the customer experience “We expect every person who visits one of our pubs and order a pint of Wadworth cask ale to enjoy a top quality product. The advice and support from Cask Marque, and their regular quality checks, acts as an independent audit to ensure our licensees have the right support and training to give our customers a great experience.”