Shepherd Neame is launching Cask Club: a new range of contemporary cask ales designed to satisfy the beer-curious drinker. Beginning this month, a new monthly cask ale will be introuduced in participating pubs, celebrating modern styles and flavours, with exciting international collaborations and classic seasonal favourites.
Head brewer Mike Unsworth said: “We are looking to bring out a range of beers that will excite the consumer and introduce them to some new flavours and beer styles.
“We want to shake off the old-fashioned image that cask ale sometimes projects, bringing more people to what we believe is one of the best drinks in the world, at the same time celebrating some seasonal classics.”
It is not just the tastes but also the look of Cask Club that takes a fresh approach, with dynamic design and bright colours not normally associated with cask ale, for ultimate stand-out on the bar.
Kicking things off will be Hop County Hopping Mad Pale Ale (4.8% ABV, a golden ale with light caramel notes and citrus, pine and hedgerow fruit aromas that combines ale and crystal malt with, Boadicea, Endeavour and UK Cascade hops.
April will see the first of the brewery’s international collaborations with the arrival of Samuel Adams’s Blonde Ambition (4.2% ABV), brewed to a recipe devised with US craft beer pioneers the Boston Beer Company.
This will be followed by New Dawn Citrus Ale (3.5% ABV), a refreshing and light session ale with real citrus fruit. Further beers will then follow approximately every four weeks, among them collaborations with brewers from Finland, Italy, Sweden and, in 2020, the US.
As part of the initiative, drinkers will be able to pick up a Cask Club passport at participating pubs, collecting a sticker each time they try a new ale. Those who complete the passport will be eligible for an exclusive Cask Club T-shirt. They will also be entered into a prize draw for a weekend getaway.
Click here for further information on where to find Cask Club Beers and how to join the club.