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CAMRA’s Champion Beer to be announced at a new event

CAMRA is to announce the winners of its Champion Beer of Britain competition at a new awards ceremony. This will take place at a grand dinner at the Hilton London Olympia Hotel on 9 August on the evening of the Trade Day of CAMRA’s Great British Beer Festival (GBBF) – the UK’s biggest beer festival.

GBBF_dates_block_-_websitePreviously, the winners have been revealed during the festival and the awards ceremony has been staged in October, a couple of months after the festival.

This new timing for the announcement of the winners will provide an added emphasis and kudos to the awards, giving them an Oscars-style ‘red carpet’ treatment.

CAMRA Chairman Colin Valentine commented: “We know that the recognition of being a winner of any category in the Champion Beer of Britain Competition carries with it huge credibility for any brewery. It is seen by consumers and the trade as a vote of confidence in the quality and taste of a beer and we are delighted to have a dedicated Awards evening to showcase and highlight the very best of British brewing.”

The Awards have been part of the GBBF for 38 years and the entries are judged by beer experts, CAMRA representatives and members of the public in a blind tasting during the Trade Day of GBBF at the Olympia London exhibition hall.

The top finalists in each category are awarded Bronze, Silver and Gold in their category. With the highest accolade – the Supreme Champion Beer of Britain – announced from all Gold Award Winners.

To find out out more and to book tickets for this event, visit http://www.gbbf.org.uk/