This new set of awards reflects the UK consumer’s increased interest in beer and dynamism in the market. The Beer Marketing Awards will celebrate the marketeers and creative teams behind the brands, with categories that recognise any brewer, large or small.
Leading beer writer Pete Brown who devised the awards said “Whether you’re a mainstream lager brand creating a large scale TV advertising campaign or a microbrewer pouring your creativity into social media, in the modern market it’s not enough to simply brew a great beer – it needs to be communicated and presented to the drinker in the most compelling and attractive way possible.”
The categories are as follows:
- Best Advertising Campaign – Print
- Best Advertising Campaign – Broadcast
- Best Use Of Social Media
- Best Public Relations Campaign
- Best Branding/Design
- Best Use Of Competitions
- Best Integrated Campaign
- Best Stunt/Guerilla Marketing
The closing date for entries is 23 January 2015.
Winners will be announced at an event on 14 April 2015 at the Truman Brewery, Brick Lane, London.
Full details at www.beermarketingawards.co.uk