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First outdoor campaign for Badger

First outdoor campaign for Badger

Badger Beer is launching its first ever outdoor advertising campaign going live nationally from 22 April. The campaign highlights the great taste and quality of the brand, to encourage trial of the award-winning beers.The series of 48-sheet and 6-sheet adverts carry...
Lion takes over Magic Rock

Lion takes over Magic Rock

Leading Australian and New Zealand brewer, Lion, has acquired 100% of leading UK craft brewer, Magic Rock Brewing Company.Magic Rock is a leading craft brewer based in Huddersfield, currently employing 45 people. With its distinctive range of high quality beers...
Benner to quit SIBA

Benner to quit SIBA

Mike Benner is to leave his post as Chief Executive of SIBA, the Society of Independent Brewers, at the end of June after five years. He has accepted a new role as Chief Executive of APIL, the Association of Personal Injury Lawyers, representing and campaigning for...
Latest cask collaboration from Shepherd Neame

Latest cask collaboration from Shepherd Neame

Samuel Adams Blonde Ambition is the latest beer to appear as part of Cask Club, the new contemporary cask ale initiative launched earlier this month by Shepherd Neame, Britain’s oldest brewer.Brewed to a recipe devised in conjunction with US craft pioneers the Boston...
New name for AB InBev UK

New name for AB InBev UK

Budweiser Brewing Group UK&I has been revealed as the new name for AB InBev in the UK, as the company reaffirms its commitment to UK & Ireland with a new President, Paula Lindenberg, the opening of new London headquarters, and renewed ambitions spanning...
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