Cask Ale Week runs from today, 23rd September to 3rd October. Just as events, activities and promotions get under way, attracting more people into pubs, The World’s Biggest Ale Trail records a major milestone. It has generated one million pub visits....
Abbot Ale has a brand new look, and to celebrate the team at Greene King is giving away free polo shirts during Cask Ale Week. Abbot has had a smart new rebrand to help the beer stand out in the bar. As part of this new Abbot Ale promotion, the team at Greene...
St Austell Brewery has brought back one of its most popular limited-edition beers for Cask Ale Week (September 23rd – October 3rd). Harlequin, a golden English IPA, is available exclusively at select St Austell Brewery managed houses and pubs across the West...
The British Institute of Innkeeping (BII) has announced their Semi-Finalists for this year’s Licensee of the Year competition. Sponsored by Sky, the Licensee of the Year competition is widely regarded as the most rigorous and hard-fought award for individual...
The CaskFinder app allows consumers to discover new pubs by joining the World’s Biggest Ale Trail. Participants simply scan the QR code on the Cask Marque certificate in the pub to record their visit. To date 10,000 participants, known as ‘ale...
