Cask Marque Chronicle: How Do Your Customers Taste Beer?

by Annabel Smith

I’ve been interested for a long time about our sense of taste, and why some people love beer, and why some people say they really don’t like it. So I was lucky enough to spend some time with a flavour psychologist who had worked all over the world with drinks and food companies getting the flavour profile of their product to match the kind of consumers they wanted to attract.