A group of ale enthusiasts brought together by Cask Marque’s ‘Ale Trail’ have forged a firm friendship after becoming Ale Ambassadors for the brand. Drinkers are awarded ‘Ale Ambassador’ status by Cask Marque when they scan 500 or more Cask Marque certificates, using...
The power of digital media has proved a success as the CaskFinder app is used 110,000 times to find Cask Marque pubs in a 9 week period. The app which can be downloaded free from the iPhone store and the Android Market locates the consumers nearest Cask Marque pub and...
The CaskFinder app is used over 50,000 times a month to discover Cask Marque pubs, and following consumer feedback a major new release has been issued for both iPhone and Android versions. Much of the upgrade is based around aspects of the ‘World’s Biggest Ale Trail’:...
In a recent NOP Survey, 57% of cask ale drinkers recognised the Cask Marque plaque and 62% related the sign to beer quality. Interestingly, awareness is higher; 67% in the 21 to 35yr old category, which must in some part be due to the CaskFinder app, which is used...
A Cambridgeshire man has become to first to visit 1,000 pubs as part of Cask Marque’s World’s Biggest Ale Trail. The Ale Trail is one of the features of the Cask Marque phone app (CaskFinder), which pinpoints cask ale pubs across the country. Users can ‘scan’ the Cask...
