Customers want to ‘try before you buy’ as its breaks down barriers to them purchasing cask ale and also increases your sales. Try before you buy also helps grow your pub’s reputation as a customer friendly pub with quality beer. Download the...
16th February 2012 – The results of the Cask Marque annual survey with the licensees showed how important the award is in generating cask ale sales. 88% of licensees stated that it had helped increase sales with over 40% showing a growth in cask ale sales of...
Can you make more profit from beer – In pubs beer typically represents 63% of wet sales (AC Neilsen) but do we spend any real time ensuring that we give total customer satisfaction in this area? Beer quality and range can affect sales by 3% and improve yields by...
Ensuring your beers are top quality is crucial to every pub to boost sales and there are often common issues that are affecting pubs. Fobbing, temperature and head are the three most common issues affecting beer quality. Research shows that the most common faults on...