Aug 28, 2014 | Events, New to Cask?, News, Practical Advice, Promotion
There are plenty of opportunities to get involved in Cask Ale Week and, if you run a pub, why not replicate some of these ideas in your own pub? See below for plans so far from breweries and pubs around the UK including beer festivals and tastings, food and beer...
Jul 15, 2014 | Innovation, Promotion
Robinsons’ Head Brewer Martyn Weeks Hall gives an online tasting of new brew, Citra Pale Ale. This is a great idea from Robinsons, rather than just reading tasting notes for a new beer, you can see the tasting which is available as a short video clip. Listen to Martyn...
Jun 24, 2014 | Good Practice, Insight, Practical Advice
Since launching in June 2012, Robinsons’ mystery visitor programme, Perfect Pub, has recruited over 1000 customers operating as Perfect Pub ‘agents’ and has also revealed a 9% sales swing for Robinsons pubs linked directly with standards. If you haven’t got a...
Jun 6, 2014 | New to Cask?, Practical Advice
Cheshire family brewers, Robinsons, say they are driving beer growth in their 330+ tenanted pubs by giving the customers what they want! The perfect Range It’s important to have a good selection of cask ales, 4 being the magic number. But quality is vital to ensure...
