Greene King has launched an online training platform, Beer Genius, to give licensees all the tools they need to pour perfect pints and boost beer sales. Created to support the unveiling of a new look for Greene King’s flagship beer, Greene King IPA, the website will...
There are plenty of opportunities to get involved in Cask Ale Week and, if you run a pub, why not replicate some of these ideas in your own pub? See below for plans so far from breweries and pubs around the UK including beer festivals and tastings, food and beer...
The on-trade had hoped that the FIFA World Cup would increase spending in pubs for the duration of the tournament. However spend on drinking outside of the home fell in this period with the average British household cut back spend on Drinking Out by £3 to £40 in June...
8th June 2012 – With over 8,000 pubs in the UK achieving the Cask Marque award, demand for the scheme is spreading into Europe and America. This week The Bombardier in Paris achieved the award with its owners, Charles Wells, investing not only updating the...
