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DDS becomes Beerflex

The Society of Independent Brewers’ (SIBA) award winning Direct Delivery Scheme (DDS) is being renamed ‘Beerflex’ to reflect the organisation’s plans to grow the commercial opportunities for its members in a changing beer and pubs market. Launched in 2003, DDS has...

Operators rolling out Cask Beer Uncovered

Cask Beer Uncovered, the e-learning programme that builds bar staff’s knowledge of  cask beer, is already being actively promoted by 18 pub and bar operators including Stonegate Pub Company, who are rolling the programme out to around 500 of their top cask beer pubs....

Update on There’s a Beer for That

It’s been six months since Britain’s Beer Alliance launched the widely-anticipated There’s A Beer For That and the campaign shows no signs of slowing in momentum. June will see the next phase of the campaign rolling out with a series of new marketing...

An update on Cask Beer Uncovered

A month after the launch of Cask Beer Uncovered, a growing number of pub operators are offering the new e-learning modules to their licensees, meaning that hundreds of bar staff are expected to complete the programme over the next couple of months. You can register...
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