In a recent NOP Survey, 57% of cask ale drinkers recognised the Cask Marque plaque and 62% related the sign to beer quality. Interestingly, awareness is higher; 67% in the 21 to 35yr old category, which must in some part be due to the CaskFinder app, which is used...
As a natural, live product with a limited shelf life, if a pub does not sell enough cask ale, the beer becomes old and loses its freshness. It is essential that pubs only stock as many ales as they can guarantee good throughput on. To maintain beer quality, cask ale...
A day in the life of a cask, let me introduce myself. I am a 9 gallon cask and life began in France. None of my friends are English as production has now stopped in England. You could call us immigrants. Today we are all made of stainless steel and I think I cost...
Tasting beer is just like tasting wine, but you don’t need to spit out. The first step is to make sure the beer you are tasting is served at the right temperature. Too cold and real ale loses many of its complex flavours. Served too warm, it can develop some you...
Most people in our trade are now aware of the increased interest by the consumer in cask ale reflected by a strong revival in market share – 5% growth versus a 2% decline in beer. Cask beer now represents 45.3% of total ale volume and 16.4% of total draught beers. It...
