In a recent NOP Survey, 57% of cask ale drinkers recognised the Cask Marque plaque and 62% related the sign to beer quality. Interestingly, awareness is higher; 67% in the 21 to 35yr old category, which must in some part be due to the CaskFinder app, which is used...
As a natural, live product with a limited shelf life, if a pub does not sell enough cask ale, the beer becomes old and loses its freshness. It is essential that pubs only stock as many ales as they can guarantee good throughput on. To maintain beer quality, cask ale...
Can you make more profit from beer – In pubs beer typically represents 63% of wet sales (AC Neilsen) but do we spend any real time ensuring that we give total customer satisfaction in this area? Beer quality and range can affect sales by 3% and improve yields by...
Ensuring your beers are top quality is crucial to every pub to boost sales and there are often common issues that are affecting pubs. Fobbing, temperature and head are the three most common issues affecting beer quality. Research shows that the most common faults on...
A day in the life of a cask, let me introduce myself. I am a 9 gallon cask and life began in France. None of my friends are English as production has now stopped in England. You could call us immigrants. Today we are all made of stainless steel and I think I cost...
