Most people in our trade are now aware of the increased interest by the consumer in cask ale reflected by a strong revival in market share – 5% growth versus a 2% decline in beer. Cask beer now represents 45.3% of total ale volume and 16.4% of total draught beers. It...
By Annabel Smith, Cask Marque’s National Account & Training Manager. I’ll be the first to admit I’m a ‘fair weather’ football fan. By that, I mean I don’t know a lot about football, I can take it or leave it, but if a big match is on in the pub, I’ll usually...
ICIP is feeling a little bit intimidated. Sitting on our table alone are a beer sommelier, an owner of a successful gastropub, an editor of an industry magazine and a brewer. And they are all women. “A group of us got together to try to regain our voice in the beer...
Annabel Smith, Cask Marque Training Manager & Beer Sommelier talks about her appearance on TV on ‘This Morning’ to talk about matching stouts and food for St Patrick’s Day. Live Beer Tasting on ITV’s This Morning The day before… The call came...
About the Author – Annabel Smith Annabel has multiple roles at Cask Marque, the beer quality watchdog. – She is the National Account Manager working with brewers and pub companies to ensure quality is the watchword when beer leaves their premises. - She is...
You may have heard the term ‘craft beer’ bandied around a lot more recently, and as a cask ale drinker you may be thinking “What’s the difference between cask and craft?” So here’s a challenge for you: type ‘What is Craft Beer?’ into any search engine and you will...
