How to make the most of the cask ale revival
Most people in our trade are now aware of the increased interest by the consumer in cask ale reflected by a strong revival in market share – 5% growth versus a 2% decline in beer....
How (not) to promote cask ale and football
By Annabel Smith, Cask Marque's National Account & Training Manager.
I’ll be the first to admit I’m a ‘fair weather’ football fan. By that, I mean I don’t know a lot about football, I can...
And all because the lady loves…beer
ICIP is feeling a little bit intimidated. Sitting on our table alone are a beer sommelier, an owner of a successful gastropub, an editor of an industry magazine and a brewer. And they are all...
The Excitement of Live TV
Annabel Smith, Cask Marque Training Manager & Beer Sommelier talks about her appearance on TV on 'This Morning' to talk about matching stouts and food for St Patrick's Day.
Live Beer Tasting on ITV’s This...
Cask Marque Calling
About the Author - Annabel Smith
Annabel has multiple roles at Cask Marque, the beer quality watchdog.
- She is the National Account Manager working with brewers and pub companies to ensure quality is the...
What is Craft Beer?
You may have heard the term ‘craft beer’ bandied around a lot more recently, and as a cask ale drinker you may be thinking “What’s the difference between cask and craft?” So here’s a challenge...