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CASK MARQUE NEWS

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New release of CaskFinder App

For those of you lucky enough to have an iPhone or Android powered smartphone, a new version of our CaskFinder app was released today. So this seemed like a good time to tell you what has changed and how we have worked to address some of the valuable feedback we have...

Educating Rita?

There is a scene in the film ‘Educating Rita’ which I’ve always remembered. Rita is asked to write an essay about how best to stage a production of Ibsen’s ‘Peer Gynt’. Her essay consists of five words: “Do it on the radio”. Always makes me laugh. Every year I get...

You’re spoiling us Mr Ambassador!

The 25th of January was a date that had been red-ringed in my calendar for many months and not without good reason. Not only because it would mean the arrival of the long awaited January wage packet after scrimping since before Xmas, but because I wasn’t going to be...

Cask Marque Awareness Grows

In a recent NOP Survey, 57% of cask ale drinkers recognised the Cask Marque plaque and 62% related the sign to beer quality. Interestingly, awareness is higher; 67% in the 21 to 44yr old category, which must in some part be due to the CaskFinder app, which is used...

Does it matter who owns a beer?

By Annabel Smith, Beer Sommelier and Cask Marque Training Manager. Not long ago I hosted a Beer and Cheese event at a pub in London. The British Cheese Board supplied the cheeses and I was given a list of the beers the pub stocked (both bottled and cask) so I could...
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