Feb 9, 2015 | Good Practice, News, Practical Advice
One sunny Saturday morning in 1999, two American psychologists opened a pop-up in a large grocery store in Menlo Park, California, offering free tastings across a range of 24 flavours of jam. The following Saturday they ran the same pop-up, but this time with just six...
Feb 5, 2015 | Events, News
This year’s Cask Ale Week runs Thursday 24th September to Sunday 4th October, and theme is “Celebrating Britain’s National Drink”. The Cask Seminar to launch the 2015 Cask Report is on Wednesday 23rd September. Cask Ale Week provides the perfect platform to: Drive...
Feb 4, 2015 | News, Stats & Research
Cask ale continues to grow and to increase its share of the on-trade beer market according to recently-released figures for 2014. Total sales of standard and premium cask ale were 2,204,000 barrels in 2012, 2,223,000 in 2013 and 2,248,000 in 2014. What appears really...
