A Beer festival offers customers a great opportunity to taste a variety of different beers and allow you to raise awareness of your pub in your local area and attract new customers and maximise sales opportunities. Preparation Preparation is key to the success of your...
7 Simple Ways to Make More Money Reduce Line Cleaning Losses Leads to Assume Annual Saving* Having fewer taps on the bar Lower line cleaning losses Each line holds approx. 2 pints of beer £250 per tap removed Eliminate Fobbing Leads to Assume Annual Saving*...
Customers want to ‘try before you buy’ as its breaks down barriers to them purchasing cask ale and also increases your sales. Try before you buy also helps grow your pub’s reputation as a customer friendly pub with quality beer. Download the...
Can you make more profit from beer – In pubs beer typically represents 63% of wet sales (AC Neilsen) but do we spend any real time ensuring that we give total customer satisfaction in this area? Beer quality and range can affect sales by 3% and improve yields by...
Most people in our trade are now aware of the increased interest by the consumer in cask ale reflected by a strong revival in market share – 5% growth versus a 2% decline in beer. Cask beer now represents 45.3% of total ale volume and 16.4% of total draught beers. It...
