Improving profits | Cask Marque

Running a Beer Festival

A Beer festival offers customers a great opportunity to taste a variety of different beers and allow you to raise awareness of your pub in your local area and attract new customers and maximise sales...

by Alastair Macnaught

Sep 24, 2014

Advice, Improving profits, Practical Advice

7 Simple Ways to Make More Money

7 Simple Ways to Make More Money

Reduce Line Cleaning Losses

by Alastair Macnaught

Jul 10, 2014

Charters & Standards, Improving profits

Try before you buy

Customers want to 'try before you buy' as its breaks down barriers to them purchasing cask ale and also increases your sales. Try before you buy also helps grow your pub's reputation as a customer...

by Alastair Macnaught

Jul 3, 2014

Advice, Good Practice, Improving profits

Making more profit from beer

Can you make more profit from beer - In pubs beer typically represents 63% of wet sales (AC Neilsen) but do we spend any real time ensuring that we give total customer satisfaction in this...

by Annabel Smith

Jul 2, 2014

Advice, Cask Ale, Improving profits

How to make the most of the cask ale revival

Most people in our trade are now aware of the increased interest by the consumer in cask ale reflected by a strong revival in market share – 5% growth versus a 2% decline in beer....

by Alastair Macnaught

Jul 2, 2014

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