Jun 24, 2014 | Case Studies, Events, Practical Advice, Promotion
Hosting a beer festival at your pubs is a great way to attract more customers to your pub. Here is some advice from a Charles Wells licensee, Richard Binks at the White Horse in Tilbrook. Richard staged his 5th beer festival over the three days of the Spring Bank...
Jun 24, 2014 | Case Studies, Events, Practical Advice, Promotion
A beer festival is a fantastic opportunity for you to raise awareness of your pub in your local area, attract new customers, encourage current customers to visit again and drive your sales over the summer months. If you’ve never run a beer festival before here...
Jun 9, 2014 | Case Studies, Good Practice, Insight
When Chris and Christine McClung reopened the Black Bull, Bury in March 2011, they knew from the outset that cask ale would be key to their offering. But even they were astonished when they saw sales increase by an incredible 1737%. Prior to the couple taking over,...