In the Quest for Quality March 2023 research undertaken by KAM in association with BUDWEISER BUDVAR 88% of customers said, “I want pubs/bars to provide me with an experience I can’t get at home” and “3 in 4 beer drinkers’ said the quality of the beer served is IMPORTANT to their overall experience in a pub/bar”.

In addition to this, 93% of people said they had experienced a bad pint.

Cask Marque offers Beer Pro, bar staff training to encourage repeat purchases, increase footfall, and build a business’s reputation.

Read more: https://magazine.inapub.co.uk/post/Beer-Quality:-What%27s-all-the-fuss-about