Jun 24, 2014 | Case Studies, Events, Practical Advice, Promotion
A beer festival is a fantastic opportunity for you to raise awareness of your pub in your local area, attract new customers, encourage current customers to visit again and drive your sales over the summer months. If you’ve never run a beer festival before here...
Jun 24, 2014 | Good Practice, Insight, Practical Advice
Since launching in June 2012, Robinsons’ mystery visitor programme, Perfect Pub, has recruited over 1000 customers operating as Perfect Pub ‘agents’ and has also revealed a 9% sales swing for Robinsons pubs linked directly with standards. If you haven’t got a...
Jun 24, 2014 | Beer & Women, Innovation
Project Venus was conceived by Grantham brewer, Sara Barton from Brewster’s Brewery in 2011. Sara had come across The Pink Boots Society, a US group promoting women in brewing, and so decided to start a group called Project Venus in the UK. A call to arms was made...
Jun 24, 2014 | Beer & Women, Promotion
Named after the Celtic goddess of beer and water, Dea Latis is a group of brewers, beer tasters, publicans, writers and marketeers, united by theri passion for beer and a belief that it’s far too good to be enjoyed only by men. Beer was, according to myth, a gift from...
Jun 24, 2014 | Beer & Women, Events
Dea Latis, the group who are helping to introduce the idea that beer is far too good to be enjoyed only by men, ran a tasting session on Friday 23rd May at the Plasterer’s Arms on Cowgate in Norwich consisting of six different breakfast dishes paired with an...
