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Decline of Global Beverage Alcohol Consumption Accelerates

Jun 5, 2017 | News

According to the IWSR’s latest data release (2016 data), the consumption of alcoholic drinks is declining at an increasingly faster rate than has been previously reported by other data companies. For 2016, the IWSR reports that the global market for alcoholic drinks...

Greene King collaborates with Barmy Army to create a new beer

Jun 1, 2017 | News

With the domestic cricket season and international cricketing summer underway, British brewer Greene King and cricket’s most passionate supporters’ club, the Barmy Army, have teamed up to launch a new partnership – and a new beer. The agreement will see Greene King...

Brains encourages Bale to score in Champions League Final

Jun 1, 2017 | News

Wales’ biggest brewer and hospitality company, Brains, is offering customers a free pint if Gareth Bale scores in Saturday’s UEFA Champions League final. Cardiff-born Bale is set to line up for Real Madrid against Juventus at the National Stadium of Wales this...

Bath Ales launches Prophecy as a permanent

Jun 1, 2017 | News

Bath Ales has unveiled a new permanent beer. Initially launched as a limited-edition ale in Bath Ales’ pubs, Prophecy (3.8% ABV) is now readily available across the trade. Dubbed a ‘new World pale ale’, Prophecy’s flavour profile and ABV complements Bath Ales’...
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