Cask Marque Chronicle: Educating Your Consumers

by Annabel Smith

As part of Cask Marque’s continued support for the cask ale industry, we have put together a series of guidelines on all aspects in the buying, storing and selling of cask ale to ensure it reaches customers in the perfect condition.

These can be used as a guide for licensees and staff alike – hopefully as a useful reminder or as a training guide.

This week’s newsletter focuses on how to educate beer drinkers on cask ale: