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  • Cask Ale Week 2014

    Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!

    A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week.  65% of drinkers claim they visit the pub more often in Cask Ale Week.

    The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessions

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Brighton’s women get a taste for beer

lea_datis_brightonWomen have traditionally reached for wine or spirits as their drink of choice, but today at acclaimed Brighton restaurant Due South, beer took centre stage in an all-women tasting hosted by Dea Latis, an industry group aiming to encourage more women to enjoy our national drink.

Beers were provided for the tasting by eight national and local brewers.  Due South’s head chef Michael Bremner created a dish to match each beer, resulting in a menu with an exciting range of flavours: think seabass ceviche paired with a blonde beer or lobster with a stout.  Bremner said, “I’ve always believed that beer is a great match to food as it has such a diversity of tastes from crisp, blonde ales to dark, chocolatey porters.  We had a lot of fun creating this menu and I hope it will have persuaded our guests that when it comes to choosing a drink to enjoy with food, there is life beyond wine!”

Brewers attending the tasting joined Dea Latis members in exploding the ‘beer myths’ that prevent many women from trying beer – contrary to popular belief,  it is lower in calories than wine, with just 94 calories in half a pint of 4% ABV beer compared to 131 in a 175 glass of white wine.  Beer contains no fat or cholesterol and is a rich source of B-vitamins – derived from its main ingredient, malted barley – and dietary silicone, which can help to prevent osteoporosis.

The beer and food matches tasted were:

  • W J King Brighton Blonde with bar snack
  • Hepworths Blonde with seabass ceviche, pickled sea purslane, the cure
  • Fuller’s Honey Dew  with mushroom scotch egg, shiitake ketchup
  • Hammerpot Brewery Magdwick Gold with salad of edible flowers, spring onions, vinegar
  • Adnam’s Broadside with duck smoked and ham, currants
  • Hepworth Brewery Conqueror Stout with lobster, carrot, broad bean
  • Royal Tunbridge Wells Brewery Beau Porter with chocolate, liquorice
  • Innis & Gunn Original with goats cheese, beetroot, brioche

Find out more about Dea Latis here

Kate Moss and Jamie Hince choose to have their pre-wedding photographs taken in front of a Cask Marque plaque. I believe hiding behind the plaque is The Swan at Southrop.


This week we have launched our new style plaque.

As you can see below it is now 'dated' to discourage pubs whose membership has expired from displaying the plaque. The plaque will be delivered to new Cask Marque members from this week onwards and it clearly states EXPIRED in big white letters. It comes with a dated sticker which is be placed over EXPIRED. When the membership expires the licensee can choose to either renew their membership or take the plaque down. If they choose to leave it up there then it will either be showing as out of date or if they peel the sticker off it will show EXPIRED.

We spend significant time and resources trying to remove plaques which should not be showing and although by no means foolproof, this method should help further reduce the number of pubs illegally displaying plaques. We also contact Trading Standards with details of pubs who refuse to remove their plaques.


Buy A New Style Plaque

We would love to send these plaques out to all existing Cask Marque members to thank them for their support over the years but these plaques go through quite a complicated printing process to ensure their quality and durability and as such are not cheap. In fact, including delivery they cost us £30 + VAT. Multiply this by 7,500 pubs and it would cost us just shy of £1/4 million!

However, if you would like to buy one for your pub you can do so by either phoning us on 01206 752212 with a credit/debit card or sending a cheque for £36 payable to Cask Marque and we will post one out to you 1st class.


Timed to coincide with the launch of Cask Ale Week, we are launching the new Ale Trail section of our app. Available for iPhone and Android "The World's Biggest Ale Trail" offers customers the chance to use their phone's camera to scan QR codes placed on Cask Marque certificates in each of their 7,500 accredited pubs. When they reach certain numbers of pubs scanned then prizes are won.

During National Cask Ale Week, every user who registers for the ale trail will be entered into a free prize draw. The list of prizes is still to be confirmed but will appear here shortly and winners will be announced shortly after the 10th October 2011.


To participate you first of all need to download the CaskFinder app.









How does the World's Biggest Ale Trail Work?

  • Download the CaskFinder app (see above)
  • Click on 'ale trail'
  • Register - you only have to do this once and your details will never be passed to any 3rd parties
  • Scan barcodes in Cask Marque pubs to win prizes
  • If for any reason there is no Cask Marque certificate showing in the pub please ask the bar staff where it is. All Cask Marque pubs will have been sent a new one

What prizes can I win?

  • Scan 25 barcodes and receive a Cask Marque fridge magnet bottle opener
  • Scan 50 barcodes and receive a Cask Marque t-shirt
  • Scan 100 barcodes and becomes a Cask Marque ambassador
    - Monthly newsletter
    - Brewery tour
    - Invite to join regional Cask Marque consumer forums
    - Spend a day with an assessor - visit a number of pubs and see how Cask Marque ensure a quality pint
    - Free place on a cellar management training course (worth £96 + VAT)
    - Listed on the Cask Marque website
    - and more as we think of more things!

In addition to the World's Biggest Ale Trail the app also allows you to:

  • Find Cask Marque pubs, either by searching or automatically find pubs near you with the GPS function
  • See what beers were on sale last time Cask Marque visited
  • See the Cyclops tasting notes of those beers
  • Scan bottled beers and view Cyclops descriptors
  • Find similar beers
  • Rate beers
  • View all beers brewed by Cyclops registered brewers
  • View forthcoming beer festivals
  • Read Pete Brown's highly acclaimed beer blog

Please drink responsibly 
Alcohol affects all of us - Drinkaware