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  • Ale Trail

    Become part of the World's Biggest Ale Trail using the free CaskFinder app. Every Cask Marque pub should be displaying a certificate with a QR code on it.

    Register using the app and then scan these codes. The more you scan, the more prizes you win!

    Read More
  • Free Caskfinder App

    Available free for iPhone and Android phones, CaskFinder has been downloaded by over 80,000 people and is used over 50,000 times each month to find Cask Marque pubs selling great quality real ale. 

    View tasting notes for over 1,400 cask ales, brewed by over 200 British breweries, as well as details of beer festivals around the country and more.

    Read More
  • The Independent Award for pubs serving great quality cask ale

    Since 1997 Cask Marque has been ensuring that the real ale you drink in pubs in the UK has been in perfect condition. Our 45 qualified assessors make over 18,000 visits to pubs in England, Scotland, Wales and even Europe to check the temperature, appearance, aroma and taste of Britain's favourite drink.

    Visit a Cask Marque accredited pub and you are guaranteed to receive a great pint of cask ale.

    Read More
  • Find Cask Marque Pubs

    Find real ale pubs with our easy to use pub finder. There are over 8,000 to choose from so why not see which pubs near you are serving great quality cask ale?

    You can see who owns pubs and find similar pubs from a chain, or even see what beers were on sale when we last visited. All pubs are regularly visited by our qualified assessors to ensure you are guaranteed a great pint, every time.

    Read More
  • NOP-Survey

    In a recent NOP Survey, 57% of cask ale drinkers recognised the Cask Marque plaque and 62% related the sign to beer quality.

    Interestingly, awareness is higher; 67% in the 21 to 44yr old category, which must in some part be due to the CaskFinder app, which is used over 60,000 times per month to find Cask Marque Pubs.

    Read More
  • Beer is the most profitable part of your business, but do you know that 34% of customers would not return if the quality of the pint served was poor?

    The Award in Beer and Cellar Quality is a Bii accredited training course and is designed to help you improve yields (by up to 7%), increase sales (3%) and decrease wastage.

    Cask Marque are the UK’s No 1 provider of Cellar Management Training with a team of experienced trainers passionate about getting beer quality right, first time.

    Read More

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News

Brighton’s women get a taste for beer

lea_datis_brightonWomen have traditionally reached for wine or spirits as their drink of choice, but today at acclaimed Brighton restaurant Due South, beer took centre stage in an all-women tasting hosted by Dea Latis, an industry group aiming to encourage more women to enjoy our national drink.

Beers were provided for the tasting by eight national and local brewers.  Due South’s head chef Michael Bremner created a dish to match each beer, resulting in a menu with an exciting range of flavours: think seabass ceviche paired with a blonde beer or lobster with a stout.  Bremner said, “I’ve always believed that beer is a great match to food as it has such a diversity of tastes from crisp, blonde ales to dark, chocolatey porters.  We had a lot of fun creating this menu and I hope it will have persuaded our guests that when it comes to choosing a drink to enjoy with food, there is life beyond wine!”

Brewers attending the tasting joined Dea Latis members in exploding the ‘beer myths’ that prevent many women from trying beer – contrary to popular belief,  it is lower in calories than wine, with just 94 calories in half a pint of 4% ABV beer compared to 131 in a 175 glass of white wine.  Beer contains no fat or cholesterol and is a rich source of B-vitamins – derived from its main ingredient, malted barley – and dietary silicone, which can help to prevent osteoporosis.

The beer and food matches tasted were:

  • W J King Brighton Blonde with bar snack
  • Hepworths Blonde with seabass ceviche, pickled sea purslane, the cure
  • Fuller’s Honey Dew  with mushroom scotch egg, shiitake ketchup
  • Hammerpot Brewery Magdwick Gold with salad of edible flowers, spring onions, vinegar
  • Adnam’s Broadside with duck smoked and ham, currants
  • Hepworth Brewery Conqueror Stout with lobster, carrot, broad bean
  • Royal Tunbridge Wells Brewery Beau Porter with chocolate, liquorice
  • Innis & Gunn Original with goats cheese, beetroot, brioche

Find out more about Dea Latis here

Kate Moss and Jamie Hince choose to have their pre-wedding photographs taken in front of a Cask Marque plaque. I believe hiding behind the plaque is The Swan at Southrop.

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This week we have launched our new style plaque.

As you can see below it is now 'dated' to discourage pubs whose membership has expired from displaying the plaque. The plaque will be delivered to new Cask Marque members from this week onwards and it clearly states EXPIRED in big white letters. It comes with a dated sticker which is be placed over EXPIRED. When the membership expires the licensee can choose to either renew their membership or take the plaque down. If they choose to leave it up there then it will either be showing as out of date or if they peel the sticker off it will show EXPIRED.

We spend significant time and resources trying to remove plaques which should not be showing and although by no means foolproof, this method should help further reduce the number of pubs illegally displaying plaques. We also contact Trading Standards with details of pubs who refuse to remove their plaques.

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Buy A New Style Plaque

We would love to send these plaques out to all existing Cask Marque members to thank them for their support over the years but these plaques go through quite a complicated printing process to ensure their quality and durability and as such are not cheap. In fact, including delivery they cost us £30 + VAT. Multiply this by 7,500 pubs and it would cost us just shy of £1/4 million!

However, if you would like to buy one for your pub you can do so by either phoning us on 01206 752212 with a credit/debit card or sending a cheque for £36 payable to Cask Marque and we will post one out to you 1st class.

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Timed to coincide with the launch of Cask Ale Week, we are launching the new Ale Trail section of our app. Available for iPhone and Android "The World's Biggest Ale Trail" offers customers the chance to use their phone's camera to scan QR codes placed on Cask Marque certificates in each of their 7,500 accredited pubs. When they reach certain numbers of pubs scanned then prizes are won.

During National Cask Ale Week, every user who registers for the ale trail will be entered into a free prize draw. The list of prizes is still to be confirmed but will appear here shortly and winners will be announced shortly after the 10th October 2011.

AVAILABLE FROM 1st OCTOBER 2011

To participate you first of all need to download the CaskFinder app.

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android

or

 get-iphone-app

 

iphone

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How does the World's Biggest Ale Trail Work?

  • Download the CaskFinder app (see above)
  • Click on 'ale trail'
  • Register - you only have to do this once and your details will never be passed to any 3rd parties
  • Scan barcodes in Cask Marque pubs to win prizes
  • If for any reason there is no Cask Marque certificate showing in the pub please ask the bar staff where it is. All Cask Marque pubs will have been sent a new one

What prizes can I win?

  • Scan 25 barcodes and receive a Cask Marque fridge magnet bottle opener
  • Scan 50 barcodes and receive a Cask Marque t-shirt
  • Scan 100 barcodes and becomes a Cask Marque ambassador
    - Monthly newsletter
    - Brewery tour
    - Invite to join regional Cask Marque consumer forums
    - Spend a day with an assessor - visit a number of pubs and see how Cask Marque ensure a quality pint
    - Free place on a cellar management training course (worth £96 + VAT)
    - Listed on the Cask Marque website
    - and more as we think of more things!

In addition to the World's Biggest Ale Trail the app also allows you to:

  • Find Cask Marque pubs, either by searching or automatically find pubs near you with the GPS function
  • See what beers were on sale last time Cask Marque visited
  • See the Cyclops tasting notes of those beers
  • Scan bottled beers and view Cyclops descriptors
  • Find similar beers
  • Rate beers
  • View all beers brewed by Cyclops registered brewers
  • View forthcoming beer festivals
  • Read Pete Brown's highly acclaimed beer blog

Please drink responsibly 
Alcohol affects all of us - Drinkaware