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How (not) to promote cask ale and football

By Annabel Smith, Cask Marque’s National Account & Training Manager. I’ll be the first to admit I’m a ‘fair weather’ football fan. By that, I mean I don’t know a lot about football, I can take it or leave it, but if a big match is on in the pub, I’ll usually...
SIBA Business Awards 2014

SIBA Business Awards 2014

Butcombe Brewery beat intense competition to take the title of Overall Brewery Business of the Year, announced at the SIBA BeerX event in Sheffield. Padstow Brewing Company won the Best Total Design Concept Award, as well as three out of the four top prizes for bottle...

The Excitement of Live TV

Annabel Smith, Cask Marque Training Manager & Beer Sommelier talks about her appearance on TV on ‘This Morning’ to talk about matching stouts and food for St Patrick’s Day. Live Beer Tasting on ITV’s This Morning The day before… The call came...

Cask Marque Calling

About the Author – Annabel Smith Annabel has multiple roles at Cask Marque, the beer quality watchdog. – She is the National Account Manager working with brewers and pub companies to ensure quality is the watchword when beer leaves their premises.
- She is...
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