When Cask Marque was set up in 1998 to promote the cask category within the industry we quickly discovered over a third of the pubs in the UK were serving poor quality beer. The question at the time was how could you grow the cask market if customers were frequently...
16th February 2012 – The results of the Cask Marque annual survey with the licensees showed how important the award is in generating cask ale sales. 88% of licensees stated that it had helped increase sales with over 40% showing a growth in cask ale sales of...
Calling pubs up and down the country to start planning for Cask Ale Week! The Week runs from 27t September to 6th October – and is a chance to get people celebrating Britain’s national drink at your pub. The theme, the Great Big Taste Challenge gives plenty of scope...
