Most beers have an ideal serving temperature, but as a general rule, the temperature at which to serve a beer is correlated to the strength of the beer. As beers go up in alcohol, they are generally drunk at a warmer temperature. This is because stronger beers often...
Recent research by Cask Marque shows that 39% of Ale Pythons are not working effectively thus leading to warm beer and increased call out charges. The cause is invariably low water levels or poor water circulation problems. The industry over the last 10 years spent...
A beer festival offers customers a great opportunity to taste a variety of different beers. Cask Ale Week is a great opportunity to run a Beer Festival and allows you to raise awareness of your pub in your local area and attract new customers and maximise sales...
Can you make more profit from beer – In pubs beer typically represents 63% of wet sales (AC Neilsen) but do we spend any real time ensuring that we give total customer satisfaction in this area? Beer quality and range can affect sales by 3% and improve yields by...
Ensuring your beers are top quality is crucial to every pub to boost sales and there are often common issues that are affecting pubs. Fobbing, temperature and head are the three most common issues affecting beer quality. Research shows that the most common faults on...
A day in the life of a cask, let me introduce myself. I am a 9 gallon cask and life began in France. None of my friends are English as production has now stopped in England. You could call us immigrants. Today we are all made of stainless steel and I think I cost...