I bet you all have a friend or a colleague who tells you they don’t like beer? I know. It’s unfathomable to you and I. But these mad, sad fools need our guidance because their experience or perception of beer has probably been a poor one. We know that not all beer is...
A group of ale enthusiasts brought together by Cask Marque’s ‘Ale Trail’ have forged a firm friendship after becoming Ale Ambassadors for the brand. Drinkers are awarded ‘Ale Ambassador’ status by Cask Marque when they scan 500 or more Cask Marque certificates, using...
Download the Cask Report 2018-19 and read about the action plan to tackle cask’s decline in sales. One of the key points in the report is TEMPERATURE Research found that 85% of licensees interviewed say they take pride in cask ale and getting it right. Yet 69%...
Hogs Back Brewery celebrated its fourth annual hop harvest with a party for more than 1000 residents, families, friends and members of the Tongham TEA Club. Despite rainfall on the day, spirits were high among the guests enjoying live music, a Kids Zone, street food,...
Below is an introduction to Cask Marque that was written for Ale Cry – CAMRA’s Central Lancashire Branch free magazine.The Cask Marque plaque adorns pubs up and down the country and is a sign of great beer in each one. Have you ever wondered what a pub has...
Ask any licensee what the benefit of doing regular staff training is and you’ll get a range of answers: guest satisfaction, a motivated team, staff retention, and better brand quality. But staff training is not just about the feel good factor. Investing in training...
