The quality of beer may be perfect in the cellar, but the glass it goes into can severely compromise that quality. Cask Marque research has shown that 37% of pubs had glasses behind the bar which weren’t ‘fit to fill’ resulting in fobbing, flat, and poorly presented...
The following are some of our top tips for pubs to maximise the profit they can make from selling great cask beer:Get your quality rightOne poor quality pint of cask ale can damage your reputation as a cask retailer. Check it’s stored and served at the correct...
Ask any licensee what the benefit of doing regular staff training is and you’ll get a range of answers: guest satisfaction, a motivated team, staff retention, and better brand quality. But staff training is not just about the feel good factor. Investing in training...
It would be wrong to say beer is better with food than wine, or wine is better than beer. They just do completely different things: the carbonation in beer can act as a palate cleanser, spritzy hoppy beers can cool the heat of fiery chillies, and malty beers...
Pubs rely on word-of-mouth promotion to get people through the door and buying their beers. Increasingly, this form of promotion is taking place on social media, where users are telling the world about their night out and ‘checking themselves in’ to a pub online. It’s...
