In a recent NOP Survey, 57% of cask ale drinkers recognised the Cask Marque plaque and 62% related the sign to beer quality. Interestingly, awareness is higher; 67% in the 21 to 35yr old category, which must in some part be due to the CaskFinder app, which is used...
A day in the life of a cask, let me introduce myself. I am a 9 gallon cask and life began in France. None of my friends are English as production has now stopped in England. You could call us immigrants. Today we are all made of stainless steel and I think I cost...
Most people in our trade are now aware of the increased interest by the consumer in cask ale reflected by a strong revival in market share – 5% growth versus a 2% decline in beer. Cask beer now represents 45.3% of total ale volume and 16.4% of total draught beers. It...
Butcombe Brewery beat intense competition to take the title of Overall Brewery Business of the Year, announced at the SIBA BeerX event in Sheffield. Padstow Brewing Company won the Best Total Design Concept Award, as well as three out of the four top prizes for bottle...
ICIP is feeling a little bit intimidated. Sitting on our table alone are a beer sommelier, an owner of a successful gastropub, an editor of an industry magazine and a brewer. And they are all women. “A group of us got together to try to regain our voice in the beer...
