CASK MARQUE NEWS
CASK MARQUE & INDUSTRY NEWS
Cask Ale Week Activity
Punch Taverns – Free pint promotion with national press Punch Taverns are once again supporting Cask Ale Week – 24th...
Get ready for Cask Ale Week
Cask Report research shows that 55% of those who drink real ale drink it every week. And cask ale drinkers visit pubs...
Britain boasts 11,000 beers
New research released today by organisers of the Great British Beer Festival shows there are now more different real...
Halves overtaking pints in popularity
New research released today to coincide with the Great British Beer Festival in London shows the half pint glass is...
Champion Beer of Britain 2015
After over a year of local tasting panels and regional heats leading up to the finals CAMRA has announced that today...
‘Knowledgeable, motivated bar staff’ essential to tap into UK beer boom
As brewers and beer drinkers converge at Olympia for the Great British Beer Festival, the Cask Matters group is...
News
“There’s a Beer for That” £10m marketing campaign
The new ad campaign for Let There be Beer is launching on Sunday 2nd November and you can see the advert, "There's a Beer for That", here. The idea behind the campaign is the universal nature of beer and the multitude of opportunities for enjoying a beer, whether with...
Cask Ale Week
Cask Ale Week was busy for a large number of breweries and pubs and obviously a huge amount of effort was required to make many of these events and activities happen. We're now getting feedback on what worked and what sort of impact all this hard work had on sales of...
Britain’s Beer Revolution
To celebrate Britain’s thriving beer culture CAMRA is publishing Britain’s Beer Revolution on 23rd October. The book is a contemporary look at the most influential breweries, places and people in the nation’s flourishing beer scene – as well as what makes them so...
Matthew Clark sees increasing sales of English products
Leading on-trade supplier Matthew Clark has announced soaring sales of English products including beers, wines and spirits over the last 12 months. This follows recent reports of a substantial increase in new winery and brewery registrations in the UK, highlighting...
Cask Ale Week – Palmers show how it’s done
Cask Ale Week was a massive opportunity for breweries and pubs to really talk up cask ale and get their communities behind them. Here are some examples from Palmers Brewery showing a really integrated campaign with: Pub activity including promotinal material offering...
Brewers of Nottingham Collective
The strength of Nottinghamshire’s brewery offer is being brought to the county's attention, thanks to the newly formed Brewers of Nottinghamshire collective. The Brewers of Nottinghamshire currently brings together 12 of Nottinghamshire’s leading breweries, and aims...
Ale Trail
Fuller’s new #emptypint twitter campaign
Fuller's is starting a new interactive social media campaign this Monday which will enable customers to get a free refill of London Pride, simply by tweeting a picture of their empty London Pride branded glass with the hash tag #EmptyPint . The #EmptyPint twitter...
Village Urban Resorts hotel group awarded Cask Marque plaque
Village Urban Resorts Group has been awarded the Cask Marque accreditation for beer quality across its entire group of twenty-five hotels. Supported by Marston’s, the Village Urban Resorts Group has put all of its hotels through the rigorous assessment process...
New App to reward pub goers
Nicholson’s Pubs has launched a new, free app called Hop Circle which is the first pub-based loyalty and rewards app to be released in the UK . Available to download now, the app will offer customers the chance to enjoy a selection of rewards and benefits for their...
“There’s a Beer for That” £10m marketing campaign
The new ad campaign for Let There be Beer is launching on Sunday 2nd November and you can see the advert, "There's a Beer for That", here. The idea behind the campaign is the universal nature of beer and the multitude of opportunities for enjoying a beer, whether with...
Cask Ale Week
Cask Ale Week was busy for a large number of breweries and pubs and obviously a huge amount of effort was required to make many of these events and activities happen. We're now getting feedback on what worked and what sort of impact all this hard work had on sales of...
Britain’s Beer Revolution
To celebrate Britain’s thriving beer culture CAMRA is publishing Britain’s Beer Revolution on 23rd October. The book is a contemporary look at the most influential breweries, places and people in the nation’s flourishing beer scene – as well as what makes them so...
Cask Ale
St Austell and Dartmoor breweries unite to rebrand Best beers
St Austell Brewery cask ale Dartmoor Best will become Cornish Best as the Cornish independent family brewer hands over the Dartmoor Best brand name to Dartmoor Brewery. The Dartmoor Best brand originally became part of the St Austell range in 1993 when its former...
Beer delivers significant reductions in alcohol units for Public Health Responsibility Deal
Britain's brewers have made a huge contribution in delivering reductions in total UK units of alcohol, under the Government’s ‘billion-unit pledge’, it has been revealed today. A new report on progress released today by the Department of Health shows that the billion...
St Austell, Wadworth, Thwaites & Caledonian share their thoughts on 2014 & 2015
Find out what's instore for St Austell, Wadworth, Thwaites and Caledonian breweries next year, as well as what they are most proud of in 2014. Answering the questions are Martin Breading (MB), Sales Director at St Austell, Paul Sullivan (PS), Marketing and Sales...
New Beer Academy launched by Matthew Clark
Leading on trade drinks supplier Matthew Clark has initiated a Beer Academy in partnership with Miller Brands as part of its staff training programme. The aim of the Beer Academy is to ensure all members of the sales team are knowledgeable within the growing beer...
How to make mulled ale
A glass of hot alcohol is the perfect way to get into the swing of things for the festive season and we have an easy recipe here (courtesy of There's a Beer For That) for making your own mulled ale.It combines ale with the usual yuletide spices like nutmeg, cinnamon...
There’s a Beer For That sponsoring SIBA’s BeerX
SIBA's BeerX which is taking place from 17th-21st March 2015 at iceSheffield, is set to benefit from a new partnership with There’s A Beer For That, the industry-wide campaign to reignite the nation’s love of beer. There’s A Beer For That is sponsoring the BeerX bar....
Beer and Food
Adnams beer sales up 10%
Adnams has today published its Report & Accounts for the 12 months to 31 December 2014, showing sales of £66.0m and a £3.8m operating profit. Adnams reported a growth in beer volumes approaching 10%. Commenting on the performance in 2014, Jonathan Adnams OBE,...
Greene King Leisure Tracker February 2015
Each month Greene King publishes its Leisure Spend Tracker based on an omnibus questionnaire in order to provide greater insights into consumer discretionary spending. The Tracker (which you can download) focuses on spending patterns across leisure sectors such as...
SIBA launches its first strategic plan
SIBA has just launched a strategic plan setting out its aims for the next three years called Delivering the Future of British Beer. The plan, the organisation’s first, has been developed to ensure continued success for the independent brewing sector, which has thrived...
SIBA Cask Champion 2015
SIBA has unveiled its Supreme Champion and medal winners in its National Beer Competition 2015, announced at its BeerX celebration of British beer in Sheffield. Top honours went to Brass Castle Brewery of Malton, Yorkshire for Burnout in the National Cask Beer...
Chancellor cuts beer tax for third time
Brigid Simmonds, Chief Executive of the British Beer & Pub Association has applauded the penny cut in beer duty just announced in the Budget: “The Chancellor really is a ‘Hat Trick Hero’. His third, successive beer tax cut shows he has listened to consumers,...
CAMRA National Club of the Year 2015
CAMRA have today announced the winner of their National Club of the Year Competition as Wortley Men’s Club, South Yorkshire which beat off competition from over 28,000 clubs nationwide. Wortley Men’s Club is described in CAMRA’s Good Beer Guide 2015: ‘In the heart of...
Insight
Beer delivers significant reductions in alcohol units for Public Health Responsibility Deal
Britain's brewers have made a huge contribution in delivering reductions in total UK units of alcohol, under the Government’s ‘billion-unit pledge’, it has been revealed today. A new report on progress released today by the Department of Health shows that the billion...
St Austell, Wadworth, Thwaites & Caledonian share their thoughts on 2014 & 2015
Find out what's instore for St Austell, Wadworth, Thwaites and Caledonian breweries next year, as well as what they are most proud of in 2014. Answering the questions are Martin Breading (MB), Sales Director at St Austell, Paul Sullivan (PS), Marketing and Sales...
New Beer Academy launched by Matthew Clark
Leading on trade drinks supplier Matthew Clark has initiated a Beer Academy in partnership with Miller Brands as part of its staff training programme. The aim of the Beer Academy is to ensure all members of the sales team are knowledgeable within the growing beer...
How to make mulled ale
A glass of hot alcohol is the perfect way to get into the swing of things for the festive season and we have an easy recipe here (courtesy of There's a Beer For That) for making your own mulled ale.It combines ale with the usual yuletide spices like nutmeg, cinnamon...
There’s a Beer For That sponsoring SIBA’s BeerX
SIBA's BeerX which is taking place from 17th-21st March 2015 at iceSheffield, is set to benefit from a new partnership with There’s A Beer For That, the industry-wide campaign to reignite the nation’s love of beer. There’s A Beer For That is sponsoring the BeerX bar....
CAMRA Announces Pub of the Year finalists
CAMRA has today announced the four pubs in the final of their National Pub of the Year competition – one of which will be crowned the overall winner early next year. The Freshfield in Formby (Merseyside), The Harewood Arms in Broadbottom (Greater Manchester) The...
Cask Reports
Village Urban Resorts hotel group awarded Cask Marque plaque
Village Urban Resorts Group has been awarded the Cask Marque accreditation for beer quality across its entire group of twenty-five hotels. Supported by Marston’s, the Village Urban Resorts Group has put all of its hotels through the rigorous assessment process...
New App to reward pub goers
Nicholson’s Pubs has launched a new, free app called Hop Circle which is the first pub-based loyalty and rewards app to be released in the UK . Available to download now, the app will offer customers the chance to enjoy a selection of rewards and benefits for their...
“There’s a Beer for That” £10m marketing campaign
The new ad campaign for Let There be Beer is launching on Sunday 2nd November and you can see the advert, "There's a Beer for That", here. The idea behind the campaign is the universal nature of beer and the multitude of opportunities for enjoying a beer, whether with...
Cask Ale Week
Cask Ale Week was busy for a large number of breweries and pubs and obviously a huge amount of effort was required to make many of these events and activities happen. We're now getting feedback on what worked and what sort of impact all this hard work had on sales of...
Britain’s Beer Revolution
To celebrate Britain’s thriving beer culture CAMRA is publishing Britain’s Beer Revolution on 23rd October. The book is a contemporary look at the most influential breweries, places and people in the nation’s flourishing beer scene – as well as what makes them so...
Matthew Clark sees increasing sales of English products
Leading on-trade supplier Matthew Clark has announced soaring sales of English products including beers, wines and spirits over the last 12 months. This follows recent reports of a substantial increase in new winery and brewery registrations in the UK, highlighting...