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Since 1997 Cask Marque has been ensuring that the cask ale you drink in pubs in the UK is in perfect condition.
Our 50 qualified assessors make over 20,000 visits to pubs each year in England, Scotland, Wales, Europe and even America to check the temperature, appearance, aroma and taste of Britain’s favourite drink.
Visit a Cask Marque accredited pub and you are guaranteed to receive a great pint of cask ale.
Find out how pubs get their accreditation in our blog.
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Read the latest CASK MARQUE NEWS
Brewers join Cask Marque
Brewers join Cask Marque - Lancaster Brewery and Oakham Ales have both committed themselves to being champions of cask ale by joining Cask Marque as corporate members. Paul Nunny welcomed the new members “Working with Cask Marque will deliver both companies commercial...
New release of CaskFinder app
The CaskFinder app is used over 50,000 times a month to discover Cask Marque pubs, and following consumer feedback a major new release has been issued for both iPhone and Android versions. Much of the upgrade is based around aspects of the ‘World’s Biggest Ale Trail’:...
Cask Marque awareness grows
In a recent NOP Survey, 57% of cask ale drinkers recognised the Cask Marque plaque and 62% related the sign to beer quality. Interestingly, awareness is higher; 67% in the 21 to 35yr old category, which must in some part be due to the CaskFinder app, which is used...
Why is beer quality so important to cask ale?
As a natural, live product with a limited shelf life, if a pub does not sell enough cask ale, the beer becomes old and loses its freshness. It is essential that pubs only stock as many ales as they can guarantee good throughput on. To maintain beer quality, cask ale...
CAMRA’s LocAle scheme – how it works for pubs and breweries
LocAle is a CAMRA scheme which encourages pubs to stock beer from local breweries. Stocking a local beer can enable pubs to differentiate themselves from other local pubs, and gain new customers and increased beer sales. Stocking locally-brewed real ale also enables...
Making more profit from beer
Can you make more profit from beer - In pubs beer typically represents 63% of wet sales (AC Neilsen) but do we spend any real time ensuring that we give total customer satisfaction in this area? Beer quality and range can affect sales by 3% and improve yields by 7%...
Research shows simple tasting notes can help sales of cask
Research released in 2013 by industry body Cyclops Beer, showed that tasting notes could encourage more consumers to drink cask ales. Key findings were: 40% of 18-24 years olds who have never tried real ale say they would try it if simple tasting notes were available...
Beer quality issues
Ensuring your beers are top quality is crucial to every pub to boost sales and there are often common issues that are affecting pubs. Fobbing, temperature and head are the three most common issues affecting beer quality. Research shows that the most common faults on...
A day in the life of a cask
A day in the life of a cask, let me introduce myself. I am a 9 gallon cask and life began in France. None of my friends are English as production has now stopped in England. You could call us immigrants. Today we are all made of stainless steel and I think I cost...
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