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Beer Engagement<
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About this Course

 

Once you are armed with all the technical skills required to get your beer quality right, what’s the next stage? Ensure your team fully understand the beer category, and can recommend products with confidence, passion and professionalism.

A half day (3 hour) workshop designed to engage bar staff with the beer category and help them understand flavour styles, matching beer with food, and recommending beer with confidence.

Course Content

Upon completion of the course learners will have a clear understanding of:

 

Beer Engagement Learning Outcomes

  • Who the beer drinker is today vs yesterday
  • How and why the beer category has changed over the past decade
  • The importance of the beer category in the current climate
  • Raw ingredients of beer and how they impact on flavour
  • The difference between cask, keg and packaged beers
  • How to describe beer (flavour, aroma and appearance)
  • Characteristics of key beer styles (inc. tasting)
  • Marketing and Merchandising Beer
  • Food and beer matching

    Bookings

    If you would like to book a Beer Engagement session then please phone

    Annabel Smith on 07920 058500 or email annabel@cask-marque.co.uk

    Frequently Asked Questions

    Who should take this course?

    All publicans and bar staff involved in selling beer

    What will I learn?

    Upon completion of this course, learners will have a clear understanding of:

    • Who the beer drinker is today vs yesterday
    • How and why the beer category has changed over the past decade
    • The importance of the beer category in the current climate
    • Raw ingredients of beer and how they impact on flavour
    • The difference between cask and keg beers
    • How to describe beer (flavour, aroma and appearance)
    • Characteristics of key beer styles
    • Marketing and Merchandising Beer
    • Food and beer matching
    How long does it last?

    3 hours

    Where does the course take place?

    This course can be delivered at a venue of your choice, or at a Centre of Excellence (brewery)

    How many people can attend?

    A maximum of 15

    What does it cost?

    £350 + VAT per session (on site)
    £350 + VAT per session + venue costs (at a Centre of Excellence)

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