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  • Cask Ale Week 2014

    Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!

    A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week.  65% of drinkers claim they visit the pub more often in Cask Ale Week.

    The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessions

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Mystery Drinkers


Over the years we have worked with many different companies doing a variety of different projects. If you would like any references or contacts to check the quality of our work please contact Alastair on 01206 752212 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Cellar Audits
Barracuda, Batemans, Bay Restaurant Group, Brains, Brakspear Pub Co, Capital Pub Co, Carlsberg UK, Hall & Woodhouse, Heineken Pub Co, Hook Norton, Hydes, InBev, JW Lees, Marston’s Beer Co, Mitchells & Butlers, Palmers, Punch Pub Co, Regent Inns, St Austell, Thwaites, Town & City, Wetherspoons

Mystery Drinkers
Avebury Taverns, Carlsberg UK, Fuller’s, Greene King, Punch Pub Co, Wetherspoons

Other Drinks Checks
Coors, Greene King, Heineken UK, Mitchells & Butlers, Punch Pub Company, Wells & Young’s, Wetherspoons


Great beer does not serve itself. This seems pretty obvious but it is amazing how many licensees believe it does. When you buy food products at home, you would always store them in the correct place, make sure your kitchen is clean and free of pests, check their best before date, check the product before you served it to your guests and so on, but it is amazing the number of pubs we visit where basic cellar management and hygiene practices are not adhered to.

The cellar is the 'boiler room' of the pub. If you get your cellar management right then the chances are you will not only serve your beers in the best condition possible but also by identifying any equipment problems before they break down you will possibly be able to cut down on the number of technical service call outs you get.

So not only will you probably sell more beer, but you will also save money.

clean floor

For just £70 + VAT one of our fully trained assessors will come and visit your pub at a mutually convenient time and date and will conduct a full cellar audit (normally takes 1-1.5 hours) with feedback and advice on what you can do to improve. Where else can you get one-to-one training at that price, in your own pub?
What do we check in the full cellar audit? A total of 47 items covering
  • Cellar management
  • Cellar condition
  • Cellar dispense
  • Bar dispense

If we are able to twin in this visit with a regular Cask Marque audit it will be even cheaper.

We also offer a short cellar audit which can be utilised in conjunction with an existing Cask Marque visit and this costs just £20 + VAT.
What do we check in the short cellar audit? 10 of the most important items from the full cellar audit covering
  • Cellar equipment
  • Cellar practices
  • Bar area equipment and practises

Mystery Drinkers

Other drinks checks

Who have we worked for?

Contact Alastair Macnaught on 01206 752212 or This email address is being protected from spambots. You need JavaScript enabled to view it. to discuss how we can help.