Why Should You Join Cask Marque?

Many licensees ask us what the commercial benefits of joining Cask Marque are. Does it really increase sales of cask ale? Does it have a positive benefit on business and can it increase the number of customers visiting your pub?

Cask Marque conducted a survey of over 1,000 random Cask Marque accredited licensees to see if they had benefited from having the accreditation. The results surprised even us!

  • Over half the accredited sites we interviewed said their customers know Cask Marque was a ‘badge of quality’ for beer
  • 88% of pubs who responded reported they had seen increased sales since gaining the accreditation
  • 98% of accredited outlets said they would recommend the scheme to other licensees

Let’s look at some of the facts about Cask Ale published in the 2014-15 Cask Report.

  • Cask beer outperforms other beer categories in the on-trade by 4.5%
  • 634 million pints of cask ale sold every year
  • Female and young cask ale drinkers are the two fastest growing sectors
  • Increasing share – now almost 60% of on-trade ale (up from about 50% last year) 


  • "It’s a great way of getting more people into your pub"

    Kathryn Longden, Bar Work

  • "I wanted to be recognised for serving good quality cask ales. If you have a good reputation for ale, people will seek you out"

    Dawn Edwards, The Wrens Hotel

  • "The Cask Marque award helped us to communicate the quality of our cask ale to consumers who had not stepped through the door for a number of years. They now regularly drink – and eat – at the Halfway House so it has improved our overall sales"

    Adam Cohen, Halfway House

  • "Customers want to know information about the beer, where it has come from. Cask Marque supply us with free POS throughout the year, including sample glasses. The Cask Marque plaque makes you feel safe, knowing the beer will be good"

    Ruth Edwards, The Chemic Tavern

Our Sponsors

Cask Marque is supported by many companies in the brewing industry. Sponsors support their pubs or customers by sponsoring them to try and gain Cask Marque Accreditation. Should they fail an inspection then the sponsor will provide advice on how to remedy the problem. These are the companies which are currently Cask Marque sponsors. If you stock beers from or are owned by the companies there is a possibility they will sponsor you. All sponsorship must be agreed with the brewers/pub owners but can often be done via Cask Marque. Call us on 01206 752212 for more information or email [email protected].