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  • Cask Ale Week 2014

    Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!

    A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week.  65% of drinkers claim they visit the pub more often in Cask Ale Week.

    The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessions

    Read More


Training Courses

Beer is the most profitable part of your business, but do you know that 34% of customers would not return if the quality of the pint served was poor?

The Award in Beer and Cellar Quality is a Bii accredited training course and is designed to help you improve yields (by up to 7%), increase sales (3%) and decrease wastage.

Packed with advice, tips and hints to help you grow your beer sales and improve your beer quality, the Award in Beer and Cellar Quality course is the only nationally recognised cellar management qualification certificated by the British Institute of Innkeeping. There is a multi choice examination and for those who pass there is a Bii certificate.

Cask Marque are the UK’s No 1 provider of Cellar Management Training with a team of experienced trainers passionate about getting beer quality right, first time.

We gather feedback from all the 2,000+ delegates we train in cellar management each year and the results are shown below, of which we are very proud!













bea-final-logo-colourThe Bar Excellence Award is an on-line induction programme designed for both new and existing bar staff.

It delivers a consistent and clear training programme for bar staff and has been designed by drinks companies, retailers, legal experts and existing bar staff and is run by Cask Marque.

The Award includes all the topics you need to know before stepping behind the bar:sky coca cola

  • Legal Compliance
  • Best practice in customer service and staff hygiene
  • Perfect Serve of all drinks categories
  • Maintenance of bar equipment

To find out more about the award visit the Bar Excellence website or watch the short video below.

Sign up and take the course at the CPL E-Learning Site

Cost: £20 + VAT per person. If you are interested in buying multiple credits for your staff to take the exam please phone Alastair on 01206 752212 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

If you would like to tailor make the course and fit in specific modules based around your business then speak to Annabel Smith our training manager on 07920 058500 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Getting it right in the cellar provides the foundation to the perfect pint. But the Award in Beer and Cellar Quality Course covers far more - from how beer is made to serving the perfect pint.

Cask Marque training courses are a mix of classroom based learning, practical assessments and interactive exercises and cover the following areas.

Introduction to Profit Through Quality

  • The importance of beer to your business
  • How poor quality beer can affect profi ts/customer confidence
  • The profit opportunity of serving the Perfect Pint

stockingmatrixWhat is beer?

  • Outline the main characteristics of each type of draught product
  • How beer is made
  • The differences between cask and keg

The Cellar Environment

  • Hygiene – rules, regulations, best practice
  • Temperature – how this can impact on draught quality
  • Stock Control – maximising yields, reducing wastage

Cask Ale Management

  • Stock management, range and throughput
  • Conditioning cask ale from delivery to serve

Keg Management

  • Stock management, range and throughput
  • Product Dispense Systems
  • Dispense Gas systems
  • Line cleaning

Glass washing and Glass care

  • Key hygiene standards for glass washing
  • Methods of glass washing

Dispense – Serving the Perfect Pint

  • Dispensing the Perfect Pint (by category cask, lager, stout, 'smooth', small pack)
  • In glass temperatures

About our training

Book on a course

Frequently Asked Questions


course content


If you would like to book a place on a cellar management training course (ABCQ) then you can do so by either:fran-tapping-cask

  • Reserving your place(s) on a course and paying online 
  • Reserving your place(s) on a course and paying over the telephone or by cheque (we will keep your place for up to 48 hours)
  • Phoning us on 01206 752212 and reserving your place over the telephone




Full day course per delegate: £80 + Cost of Bii exam (£16.50) = £96.50 + VAT (£115.80)

Unsure what the course covers? find out more...
About our training
What do people think about our courses?
Frequently Asked Questions
One-to-One Training