Village Urban Resorts Group has been awarded the Cask Marque accreditation for beer quality across its entire group of twenty-five hotels. Supported by Marston’s, the Village Urban Resorts Group has put all of its hotels through the rigorous assessment process demanded by Cask Marque and is one of only two hotel groups in the UK that has demonstrated its commitment to beer quality in this way.
As the preferred cask supplier to the group Marston’s provided their team of thirty-one Beer Quality Technicians (BQTs) to implement a beer excellence programme in each hotel: The BQTs optimised the set-up for each cellar and bar and then each of the hotels’ bar teams were put through their paces on beer ordering, storage, dispense and serve to ensure the best pint of beer every time. In addition bar managers also received the BII’s Award in Beer Cellar Quality (ABCQ) training.
Anthony Davies, Food and Beverage Director for Village Urban Resorts said: “We are embracing the cask and craft beer renaissance in the UK by putting it at the forefront of our offer in hotel bars. Key to this approach is top quality beer served to a recognised standard. We are delighted to have achieved the high standards that Cask Marque have set and will be very proud to display our hard-earned plaques.”
Tom Easom, Senior National Account Manager for Marston’s added: “Village Urban Resort Group has been incredibly committed to its range of cask beers and is determined to offer its customers an authentic pub experience – and that starts with beer quality. Given our range of expertise and UK coverage we have been ideally placed to support their ambition in this respect. Jim Bligh and Dave Ford our Trade Quality Controllers and Mick Turner Tech services manager played a vital role in ensuring the project was a success.”
Marston’s supplies Marston’s Pedigree and Oyster Stout to the entire group of hotels with Cumberland Ale in the North, EPA and Hobgoblin through the Midlands and Ringwood in the South.