Robinsons’ seasonal beers increase by 17%

Robinsons Brewery have announced a 17% volume increase of their 2015 limited edition seasonal ales and revealed their 2016 line-up.

Across the brewer’s 300 strong pub estate and nationally through listings across the country, over 728,000 pints of Robinsons seasonal beers were quaffed throughout the year; the equivalent of a pint drunk every minute.

Gill Yates, Brands Manager for Robinsons Brewery, said: “2015 has been brilliant for Robinsons. We’ve launched several high profile beers including Wizard and TROOPER 666 and we’ve had one of our most successful years for seasonals with our spring seasonal, MOJO, and our summer beer, Dizzy’s Twisted Sister, becoming our fourth and fifth best-selling seasonals of the past 5 years. If this year is anything to go by, our customers are in for an exciting 2016.”

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Robinsons’ 2016 seasonal range kicks off with Red Jester, a 3.9% ABV red ale with a distinctive blackcurrant hop flavour. This delicious beer has a great balance of biscuit malt and caramelised toffee flavours making it the ideal companion throughout February and March.

April and May will welcome Beerdo, a 4.0% ABV golden beer with an intense flavour thanks to the use of Chinook, Bramling Cross and Goldings hops. With a citrus aroma and a rich malt character, Beerdo is the perfect beer to signal the start of spring.

Hoping to bring England success in the Euro’s next year, Robinsons will present Bonjeuros, a light refreshing blonde beer brewed using Cascade, Ella and Goldings hops. This 4.2% ABV beer has a clean citrus and zesty hop palate. Available throughout June and July, Bonjeuros is guaranteed to be the ‘Man of the Match’.

Hop Gun, a 4.0% ABV light amber ale will ‘take your breath away’ this summer. This beer, created using the Australian hop Galaxy, delivers a distinctive mix of passionfruit, peaches and orange citrus flavours with a hint of sweet caramel. During the hot summer nights of August and September, Hop Gun is your perfect wingman.

As autumn fades into winter, Robinsons introduce a new addition to the Dizzy Blonde family; Dizzy’s Christmas Kiss. This 4.4% ABV ale is available throughout December and is a deep mahogany beer packed full of roasted malt aromas and warming winter flavours; the perfect way to finish off the year.

Gill continued: “Over 100,000 more seasonal pints were sold in 2015 which shows that our limited edition range is a hit with our customers. Next year, we’ve got a brilliant seasonal line-up along with a couple of very big surprises that we know our customers will love.”

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