Users of Android devices will now be able to access an innovative pub walking app from Thwaites brewery. The Wainwright pub walking app has already strolled its way to 10,000 downloads via the Apple store and is set to prove just as popular with Android users.
Launched on the Apple store in early 2013 the Wainwright pub walking app is now available for Android users to combine two of the UK’s favourite pastimes – walking and visiting the pub.
Tapping into the 30,000 plus Google searches for pub walks, it brings together Thwaites’ own database of Wainwright stockists with Cask Marque’s 8,000 pubs and 6,000 walks from Walking World to deliver pub walks straight to smartphones.
The free to download app is part of the brewers ongoing investment in its multi-award winning flagship Wainwright brand. Thwaites aims to establish it as a top 10 ale in the UK over the next three years.
Using the latest GPRS technology, users can pinpoint pubs within half a mile of a recognised walk from the Walking World list of recommended walks.
Two levels of pub information are displayed as part of its functionality – basic and enhanced. Basic shows the pub name, location and telephone number. Enhanced displays more detailed information from opening times and pub description to images and a website link. Only pubs stocking Wainwright are eligible to gain enhanced status.
Lee Williams, brands marketing manager at Thwaites, commented: “Since its launch, the Wainwright pub walking app has proved a big hit with outdoor lovers and drinkers alike, successfully combining walking and pubs. Now that it is available on the Android market we fully expect it to really hit its stride. As before, it’s fully interactive and supportive of the pub trade so landlords and stockists of Wainwright can upload their details to help boost their trade volumes.
“Following a successful year last year and a committed brand investment of over £2m, we have big plans for Wainwright this year to build on its increasing popularity both in pubs and on shelf. Through constant brand innovation we are encouraging new drinkers to try something different and drive the golden ale sector.”
The Wainwright pub walking app for Android is available free to download via Google Play and Apple Store for iPhone and iPad users.