Cask ale drinkers more likely to watch live sports in pubs

Cask ale drinkers are more likely to watch live sports and music events and support quiz nights compared with the average pub-goer, according to new research. The findings, by the producers of the Cask Report, showed sport plays a particularly important role with cask ale drinkers.

Going on a date
Watching live sports
Listening to live music
Taking part in a pub quiz
Spontaneously going out for a drink
Going out for a planned meal or drinks

Almost one-quarter (23%) of cask ale drinkers are more likely to attend the pub to watch sport compared with 13% of average pub-goers. Meanwhile, almost one-third (30%) of cask ale drinkers are more likely to go to the pub to take part in a pub quiz compared with 19% of average pub-goers, while more than one-quarter (28%) of cask ale drinkers will head to their local to watch live music compared with 17% of average pub-goers.

When it comes to spontaneously going out for a drink, 65% of cask drinkers are likely to head to the pub compared with 53% of average pub-goers, while when going out for a planned meal or drink more than three-quarters (79%) of cask ale drinkers are likely to head to their local compared with 65% of average pub-goers.

The research also showed when going on a date, one-fifth (20%) of cask ale drinkers are more likely to visit the pub compared with 15% of average pub-goers. More than one-quarter (28%) of female cask drinkers are more likely to do so than their male counterparts (18%).

The Cask Report Update concluded that “When promoting an upcoming event, make sure you make it as attractive as possible to cask drinkers – not just your regular customers but also those cask enthusiasts who are occasional visitors.”

Posted by Cask Matters on

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