UK alcohol consumption per head fell again in 2013, new figures show. This is the seventh year in the past nine that there has been a fall. Consumption per head is now 18 per cent lower than it was in 2004, when the current trend began, says the British Beer & Pub Association, which compiles the new data every year, based on HMRC alcohol tax returns.
In total, Britons drank over seven billion fewer units of alcohol in 2013, compared with 2004. Alcohol consumption per head was 7.7 litres per head in 2013 â€“ the lowest level this century.
- Alcohol consumption 7.7 litres per head in 2013, down 2.1%
- 18 per cent decline in consumption per head since 2004, to the lowest level this century