No it's not an article about The Band but a blog from our National Account Manager & Top Trainer Annabel Smith.
"There has always been an on going debate between the North and South about how cask ale should be served – with a thick creamy head or a looser frothier head? Which is better?"
"The complainant is definitely right and they have a problem." This was the response I received from one of our assessors after he had been asked to go and investigate a customer complaint.
Every year Cask Marque make hundreds of presentations and speeches around the United Kingdom. We have 45 assessors, normally qualified brewers, as well as two National Account Managers on the road who when called upon, talk about Cask Marque and beer quality in general.
So we’ve set you the task of taking part in ‘The World’s Biggest Ale Trail’ on the CaskFinder app and we’re pleased to see so many of you getting involved.
Over the last 12 months Robinsons Brewery have invested heavily in a beer quality programme within their 385-pub Tied Estate and part of this commitment is to become a corporate member of Cask Marque.
It was fantastic to hear about the agreement that Punch Taverns and SIBA have just announced. From June Punch tenants will be able to buy through SIBA’s Direct Delivery Scheme increasing the range of local beers they are able to offer their customers.
We were conducting a pub visit checking the perfect pour of a pint of lager the other day and a licensee asked “why have you docked me marks for touching the beer with the tap, yet you have given me training in the past for dispensing cask ale using a long spout where you have encouraged the spout to be submerged in the beer?”.
Let me introduce myself. I am a 9 gallon cask and life began in France. None of my friends are English as production has now stopped in England. You could call us immigrants.
With a name like “Cask” Marque, you would expect that we only deal with cask ale, but over the years we have often audited the quality of lager as well.
And no it wasn’t one that we created ourselves; the article below appeared in last week’s Sunday Mail. How it managed to reach the press we do not know but we are pleased it did as it highlights beautifully the value that Cask Marque adds to the industry and ultimately the consumer.