It was fantastic to hear about the agreement that Punch Taverns and SIBA have just announced. From June Punch tenants will be able to buy through SIBA’s Direct Delivery Scheme increasing the range of local beers they are able to offer their customers.
“We have been trialling the SIBA Direct Delivery Scheme with around 80 licensees in the north-east over the last year,” said Punch buying club director Andy Slee.
“The aim was to look at how local ales can further grow the sales in these pubs and the learning is clear — the best return for all is when a licensee is supplementing their existing thriving cask business with ales sourced through SIBA.”
Commercial director Nick Stafford added: “Local ale is the only growing sector of the on-trade beer market and offers licensees another string to their retail bow in attracting customers through their doors. The SIBA DDS trial clearly indicates that, in the right kind of pub, local beers from small brewers can build valuable business for Punch licensees.”
And the best thing about it (from our point of view) is that in order to access the opportunity the pubs must hold Cask Marque accreditation. Not only will this help us get more great cask pubs on board, but it will help highlight the importance of beer quality to others who would like to join the SIBA scheme.
We are pleased that Punch view Cask Marque as an accurate and affordable indication of a licensee’s desire to increase their cask ale sales through the quality of their product and shout about it to their customers.