Congratulations to Mitchells & Butlers on gaining their 1000th Cask Marque accredited pub at the Rose & Crown, Sevenoaks.
Pictured: Bob Ivell, M&B Chairman (with pint, middle), Louise Williams, Manager (with plaque) and Paul Nunny, Cask Marque (touching plaque)
Cask Marque is an independent organisation set up to improve the quality of cask ale in pubs by way of an accreditation scheme.
Rose & Crown Manager, Louise Williams received the plaque after independent assessors checked all cask ales on sale against four key criteria - temperature, appearance, aroma and taste.
Mitchells & Butlers has been running the comprehensive scheme since receiving its first Cask Marque plaque in 2006. Cask Ale is a key product category for Mitchells & Butlers and pubs including Nicholson’s, Ember Inns, Toby Carvery, Crown Carveries and Vintage Inns have established interesting and innovative cask ale portfolios.
Executive Chairman, Bob Ivell and Operations Director Robin Young were on hand to celebrate the 1000th accreditation. Bob said: “We’re very proud of the Rose & Crown receiving a Cask Marque accreditation and the plaque on the wall reflects the hard work Louise has undertaken to achieve it. To have these high standards established in 1,000 pubs means we can guarantee our guests that every pint is served perfectly from the cellar to the glass.”
To support Mitchells & Butlers’ pub teams in serving a great quality pint of cask ale, the Company have developed a cellar training programme which managers have to complete prior to the Cask Marque assessment.
The training consists of the BII ABCQ qualification which is a nationally recognised award, and is part of the Mitchells & Butlers manager induction programme. All courses are held in local breweries with working cellars to get a 'hands on' approach to training and make it as interactive as possible. This is enhanced with supplier in pub training and other elected courses such as The Beer Academy and Advanced Cellar Excellence courses.
Paul Nunny, Director of Cask Marque commented: “Congratulations to the Rose & Crown and to Mitchells & Butlers on gaining their 1000th accreditation. It is a fantastic achievement to have so many pubs with the Cask Marque Award and this is a sign of Mitchells & Butlers commitment to beer quality and customer satisfaction. We see first-hand the effort that the Company put into quality through training and the results of this are evident in the great pint of cask ale you are guaranteed in any one of these 1,000 pubs.