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Cask - It just can't be replicated

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I went to a meeting the other day, where a large pub chain updated their key suppliers about their strategy and performance.

I went to a meeting the other day, where a large pub chain updated their key suppliers about their strategy and performance.

In their ‘quality’ presentation Cask Marque were complimented several times on the great work we have done in improving cask beer quality within their estate of well over 1,000 pubs through cellar management training, mystery drinkers, cellar auditing and Cask Marque Accreditation (blush!).

That was great for the ego of course, but what was really interesting was that they focused heavily on driving consumers back into the pub by offering drinks which added value to pubs because they were very difficult to replicate at home.

Top of the list were cocktails; fair enough, as the cost of having a drinks cabinet and a supply of fresh fruit at home is prohibitive to creating much more than a gin and tonic. Second on the list was cask ale, as it is virtually impossible to replicate one properly cared for cask beer at home, never mind being able to sample a range of different beers in one night.

In case you are interested, bottom of the list were pre packaged vodka drinks which don’t require anything other than a fridge to replicate the drinking experience at home.

A publican puts a lot of love and care into presenting you with a cool, delicious, aromatic pint of cask ale and it is our moral duty to support this by going and supporting pubs whether they be freehouses, tenants and managed chains where this wonderful drink is being sold.