Cask Ale Week is back and it's better than ever, with more pubs, brewers and pub companies supporting it than ever before!
A recent survey showed that 37% of cask ale drinkers and 78% of cask ale publicans are aware of Cask Ale Week. 65% of drinkers claim they visit the pub more often in Cask Ale Week.
The things they love about Cask Ale Week are, 80% Beer Tastings, 65% Beer Festivals, 43% Ale Trails, 40% Food & Beer Matching sessionsRead More
Cask Ale Week moves to Autumn
National Cask Ale Week celebrations are being moved back to October from next year. The annual event usually takes place in the spring but organisers want it to coincide with the publication of the Cask Report, which reveals trends in the real ale market.
Cask Marque’s Paul Nunny, the event organiser, said: “The Cask Report always generates coverage so it makes sense to coincide the two.” He added that further details about the week and support for licensees will be announced early next year.
Nunny said that this year organisers were also working on introducing an “underlying theme” for licensees to tap into.
Heineken UK teams up with Cask Marque
Heineken UK has underlined its commitment to promoting and maintaining beer quality in the on trade with the announcement that the company has become a corporate member of Cask Marque, the leading cask ale accreditation scheme.
Heineken UK is best known for its market-leading range of lager, cider and smooth ale brands but, behind the scenes, the company is one of the biggest and most active players in the cask ale market, supporting the sales, distribution and dispense of over 375,000 barrels of cask ale per year.
Cask Marque will play an integral role in the Heineken UK beer quality programme launched earlier this year while encouraging affiliated Heineken UK companies, S&N Pub Company and Caledonian Brewery to champion Cask Marque accreditation within their own customer networks.
Paul Nunny, Chief executive of Cask Marque said: “We are delighted to welcome Heineken UK as members. Securing the commitment and focus of the UK’s leading brewer on beer quality is an important industry milestone and we look forward to working with them.”
Lawson Mountstevens, Managing Director- On Trade, Heineken UK said: “We look forward to supporting and enhancing the excellent work that Cask Marque does to promote the trade and consumer benefits that accrue from keeping and serving top quality cask ale. In addition, we would urge all brewers to join in an industry approach dedicated to improving the quality of all draught beer and maximising its unique on trade benefits in 2011.”
The Heineken UK cask barrelage total includes;
1) Heineken UK-owned cask brands
2) Third-party cask ales marketed and distributed through HUK's Cellarman's Reserve scheme which offers licensees a monthly choice of 12 outstanding cask ales sourced from local, regional and national brewers across the UK
3) Other brewer’s cask brands distributed nationally through Heineken UK distribution and warehousing agreements
For further information please contact:
David Jones, Press & PR Manager, Heineken UK on 01784 468672 / 07831 141094
Paul Nunny, Cask Marque on 07768 614065
Cask Marque have been on tour recently all around the country, visiting roadshows put on by companies including Punch Taverns, Enterprise Inns and Carlsberg UK. Annabel Smith and Roger Clayson have attended 13 events and spoken to thousands of licensees and signed up over 200 pubs which are interested in trying to gain the Award.
Annabel Smith is the Cask Marque Training Manager and is responsible for improving beer quality through running over 200 one-day cellar management training courses every year. She is pictured here with the Tetley Huntsman!
Cask Beer & Women
Watch this video which recently appeared on BBC Midlands focusing on beer and women. The video was researched, produced and presented by http://www.funf-media.co.uk/beerbeauty/
Wells & Young's gain Distributor Charter
Wells & Young's have become the first brewery to invest in third party distribution and gained the Distributor Charter Award. Wells & Young's Bombardier is distributed through Kuehne + Nagel Drinks Logistics and each of their 10 depots has been audited by beer quality experts Cask Marque. Professional handling of Cask Ale in the supply chain is so important to beer quality particularly in the summer when we can experience high ambient temperatures. Remember Cask Beer is a living product with live yeast that reacts unfavourable in extreme temperatures. Read the press release here.
Barcode Scanner for iPhone app
Whilst at the Cask Report launch Cask Marque Director Paul Nunny was interviewed about our iPhone app and spoke about our latest development, a barcode scanner which would allow the user to scan barcodes on bottled beers and view the Cyclops tasting descriptors. Watch the video courtesy of http://www.funf-media.co.uk/beerbeauty/
Cask Report Launch
Monday 27th September saw the launch of the 2010/11 Cask Report written by Pete Brown. Cask Marque co-funds the report along with other key industry bodies and also co-ordinated the report. It is a review of cask ale's performance over the last year and how it is looking for the future. Download the report and view previous reports from www.caskreport.com and read the author's views on the report at http://petebrown.blogspot.com/
Cask Marque newsletter
The perfect way to do everything
www.mirror.co.uk 24th August 2010)
Since French boffins revealed how to pour the perfect glass of champagne, it turns out there are scientific formulas for everything from bacon sandwiches to boiled eggs. So try out a few of these...
The Perfect: Pint of beer
According to the experts, assessing a pint of real ale is just as complex as wine tasting. Testers at Cask Marque look at a number of factors.
The pint should appear polished, not cloudy. It should be served between 11 and 13 degrees, with no vinegary or yeasty aromas, which indicate old beers. Other studies found that the female palate is better at identifying chemicals that make a pint taste stale. And the best news? Unlike wine tasting, swallowing is a must, as you need all your taste buds to unravel an ale’s complex flavour!
Ale & Hearty Condemnation (Sunday Mail 22nd August 2010)
"For a model of industry self-regulation, look no further than the real ale business. Supping last week at the Windsor Castle in London's Notting Hill, one top tankard in the beer trade suspected the standard of his pint and called Paul Nunny, director of the quality assurance body Cask Marque.
Within 24 hours, a Cask Marque assessor had visited the pub, checked the delivery systems, tested the ales, and, regretfully, declared them all failed. Just as rapid was the response of the pub's owner, Mitchells & Butlers, which launched an inquiry to put things right. Cheers!"
To experience all the smells and tastes that the brewer wants you to, cask ale must be dispensed at the correct temperature. If the beer is too warm unpleasant and unplanned aromas will be given off, too cold and the clean, fresh, vibrant tastes will be lost.
The recommended dispense temperature of the majority of brewers is between 11 - 13°C. Cask Marque audits to a required range of 10-14°C allowing a little leeway.
Some cask ales are meant to be dispensed at lower temperatures, particularly summer beers. These have been specially brewed in order that no chill haze ocurrs at temperatures where other cask ales might be affected.
Standard Lagers & Keg Products
Standard lagers and keg should be dispensed between 5 - 8°C.
Extra Cold Products
The trend these days is towards colder products and many pubs and bars will be using glycol cooling systems and flash coolers in order to dispense 'extra cold' products. These are normally dispensed between 0 - 5°C depending on the equipment.
Bottled beers should be served at between 4 - 6°C.